The term CRM, Customer Relationship Management, is one of the most applied concept both in Marketing and IT literature and applications. CRM is most of the time used as a replacement of a misleading narrow term: Relationship Management (RM). Operations, Customer Service, Sales, human resources,...

Management research and education are often characterized as being interdisciplinary. However, most discussions on what interdisciplinarity in management studies means have bogged down in ideological fixations. In this paper we alternatively take a historical perspective and analyze the...