This paper presents a model of local network effects in which agents connected by a social network each value the adoption of a product by a heterogeneous subset of other agents in their 'neighborhood', and have incomplete information about the structure and strength of adoption...

This paper presents a model of local network effects in which agents in a social network each value the adoption of a product by a heterogeneous subset of other agents in their quot;neighborhoodquot;, and have incomplete information about the structure and strength of adoption complementarities...