Høgevold, Nils M.; Svensson, Göran - In: Journal of Business & Industrial Marketing 27 (2012) 2, pp. 142-151
Purpose – “Business sustainability” refers to the total effort of a company – including its demand and supply chain networks – to reduce the impact on the Earth's life‐ and eco‐systems. The objective of this paper is to describe a business sustainability model based upon a case...