This paper presents an empirical estimation of catastrophe model of organizational adoptions of a high technology product when network externalities are present. As such, it integrates work from the economics literature and the catastrophe literature to provide a broadeer look at adoption...

The trajectories of social processes (e.g., peer pressure, imitation, and assimilation) that take place on social networks depend on the structure of those networks. Thus, to understand a social process or to predict the associated outcomes accurately, marketers would need good knowledge of the...