Two-sided platforms coordinate two types of users in order to increase the value of the whole system surrounding the platform. Users of a platform have different outside opportunities, and these influence their behavior on the platform. Platforms often limit these outside projects through...

Platforms care about the quality of components they host. For example, a computer operating system is more popular - and thus more profitable - when the software is high quality. Some platforms offer special arrangements to high-quality firms - for example, Apple promotes high-quality Macintosh...