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The chilling effects of network externalities

Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 4-15

Persistent link: https://www.econbiz.de/10003960714

Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"

Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17

Persistent link: https://www.econbiz.de/10003960719

Network externalities : not cool? ; a comment on "The chilling effects of network externalities"

Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 18-19

Persistent link: https://www.econbiz.de/10003960722

Network effects : do they warm or chill a budding product?

Tellis, Gerald J. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 20-21

Persistent link: https://www.econbiz.de/10003960725

The chilling effects of network externalities : perspectives and conclusions

Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24

Persistent link: https://www.econbiz.de/10003960734

Integrating the Social Network to Diffusion Model and Evaluation of the Value of Hubs in the Adoption Process

Goldenberg, Jacob - 2012

In this paper we analytically study the effect of social hubs on the penetration of new products. Aggregating individual-level social network considerations to the market level, we identify boundary conditions for hubs' effect on diffusion. Our results demonstrate that seeding hubs has a...

Persistent link: https://www.econbiz.de/10013116525