Purpose This paper aims to propose an approach for exploring industrial marketing network environments through a social semiotic lens. Design/methodology/approach This conceptual paper introduces social semiotic perspectives to the study of business/industrial network interaction. Findings This...

Purpose – This article aims to describe patterns of change in innovation networks and to clarify the roles of time and history in shaping network trajectories. The authors test seven predictor variables and their interactions to examine their influences on network performance over time....

This research investigates cross‐cultural business networks between Australian engineering consultants and their Thai customers. A qualitative research study was conducted into business relationships, gathering data on different aspects of actors' perceptions of their relationships. The...