Ryynänen, Harri; Henttonen, Kaisa; Salminen, Risto Tapio - In: Journal of Business & Industrial Marketing 30 (2015) 5, pp. 662-676
Purpose – This paper aims to explore collective cognitive structures in business networks by analyzing the coherency of network pictures in a service development network. Design/methodology/approach – The authors use the network pictures construct as a tool to analyze collective cognitive...