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During internationalisation, international new ventures in the life sciences industry face distinct challenges. For example, high product development costs push companies into early internationalisation to increase sales turnover and recover investments. At the same time, financial and...
Persistent link: https://www.econbiz.de/10010866283
Purpose – This paper aims, by a direct comparison, to address the differences and similarities of the internationalization processes of multinational companies both from developed and emerging countries. Design/methodology/approach – This study employed qualitative approach, using an...
Persistent link: https://www.econbiz.de/10014714395