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Content contributor management and network effects in a UGC environment

Zhang, Kaifu; Evgeniou, Theodoros; Padmanabhan, V. T.; … - 2011

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Standards, critical mass, and the formation of complex industries : a case study of the mobile internet

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Evolution of strategy and commercial relationships for social media platforms : the case of YouTube

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Content Contributor Management and Network Effects in a UGC Environment

Zhang, Kaifu; Evgeniou, Theodoros; Padmanabhan, Paddy - 2012

The success of any user-generated content website depends crucially on its asset of content contributors. How firms should invest in the acquisition and retention of content contributors represents a novel question that is particularly important for these websites. We develop a vector...

Persistent link: https://www.econbiz.de/10014164812

Content Contributor Management and Network Effects in a UGC Environment

Zhang, Kaifu; Evgeniou, Theodoros; Padmanabhan, Paddy; … - 2014

The success of any User-Generated Content (UGC) website depends crucially on its asset of content contributors. How firms should invest in the acquisition and retention of content contributors represents a novel question that is particularly important for these websites. We develop a vector...

Persistent link: https://www.econbiz.de/10014186732