van Wezel, Michiel C.; Baets, Walter R.J. - In: Marketing Intelligence & Planning 13 (1995) 7, pp. 23-30
Market response modelling is well covered in the marketing literature. However, much less research has been undertaken in the use of neural networks for market response modelling. Describes experiments to fit neural networks to the consumer goods market. Compares the neural etwork approach with...
