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Market orientation and performance : modelling a neural network
Silva, Manuela; Moutinho, Luiz; Coelho, Arnaldo; … - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 421-437
Persistent link: https://www.econbiz.de/10009525864
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Neural network approach to understanding the children's market
Haryanto, Jony Oktavian; Silva, Manuela; Moutinho, Luiz - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 372-397
Persistent link: https://www.econbiz.de/10011309598