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Neuromarketing and consumer neuroscience : current understanding and the way forward
Agarwal, Sharad; Dutta, Tanusree - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530836
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Neuromarketing in India : understanding the Indian consumer
Dutta, Tanusree; Mandal, Manas Kumar - 2018 - First edition.
chapter 1 Introduction -- chapter 2 Mapping the brain -- chapter 3 Neuromarketing: an emerging interdisciplinary science -- chapter 4 The Indian market and the Indian consumer -- chapter 5 Risk analysis and future implication.
Persistent link: https://www.econbiz.de/10013180366
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Neuromarketing in India : understanding the Indian consumer
Dutta, Tanusree; Mandal, Manas Kumar - 2019
Persistent link: https://www.econbiz.de/10011808787