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Towards a brain-to-society systems model of individual choice

Dubé, Laurette; Bechara, Antoine; Böckenholt, Ulf; … - In: Marketing Letters 19 (2008) 3, pp. 323-336

Persistent link: https://www.econbiz.de/10005680452

Cognitive neurosciences and strategic management : challenges and opportunities in tying the knot

Laureiro Martínez, Daniella; Venkatraman, Vinod; … - In: Cognition and strategy, (pp. 351-370). 2015

Persistent link: https://www.econbiz.de/10011431899

Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling

Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452

Persistent link: https://www.econbiz.de/10011337515

Consumer neuroscience : applications, challenges, and possible solutions

Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 427-435

Persistent link: https://www.econbiz.de/10011337517

The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness

Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991

Persistent link: https://www.econbiz.de/10013465135

Decision Neuroscience

Shiv, Baba; Levin, Irwin P.; Alba, Joseph W.; Bettman, … - 2012

This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how the exponential accumulation of knowledge in...

Persistent link: https://www.econbiz.de/10014197872