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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Neuronale Repräsentation von Marken : eine Frage der Identität
Pöppel, Ernst
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 183-196)
.
2010
Persistent link: https://www.econbiz.de/10003992372
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