Existing frameworks (such as used by the New Zealand Commerce Commission in its recent evaluation of the proposed merger between Sky Television and Vodafone) require, as a first step, the definition of the relevant markets affected by the merger or vertical integration activity. Historic...

Cover -- Editorial advisory and review boards -- Guest editorial -- Broadening brand engagement within the service-centric perspective -- Branded marketing events:engaging Australian and French wine consumers -- Consumer construal of separation in virtual services -- A multilevel consideration...