Narrow search
Showing 1 - 6 of 6
Cover Image
Strategic marketing practices : their contribution to the competitive success of medium-sized manufacturing firms in New Zealand
Brooksbank, Roger; Garland, Ron; Taylor, David - In: Small enterprise research : SER ; the Journal of SEAANZ 16 (2008) 2, pp. 8-20
Persistent link: https://www.econbiz.de/10003911956
Cover Image
Strategic marketing in New Zealand companies
Brooksbank, Roger; Garland, Ron; Taylor, David - In: Journal of global marketing 23 (2010) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10003952645
Cover Image
Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Brooksbank, Roger; Garland, Ron; Werder, Wayne - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 457-475
Persistent link: https://www.econbiz.de/10009691102
Cover Image
New Zealand hosts and guests : a study on the social impact of tourism
Garland, Ron - 1984
Persistent link: https://www.econbiz.de/10002404691
Cover Image
Product effects on endorser image : the potential of reverse image transfer
Charbonneau, Jan; Garland, Ron - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 101-110
Persistent link: https://www.econbiz.de/10003943923
Cover Image
Strategic marketing in times of recession versus growth : New Zealand manufacturers
Brooksbank, Roger; Subhan, Zahed; Garland, Ronald; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 600-627
Persistent link: https://www.econbiz.de/10011456476