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The new product development (NPD) process is frequently described as a sequence of information processing activities …, but "information in NPD" occupies a broader conceptual space than the reduction of uncertainty. This article reviews the … area of "information in NPD" by examining the literature on environmental scanning, market orientation, gatekeepers, cross …
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Many studies in new product development (NPD) single out the use of information (especially market information) as a … key predictor of NPD performance, but knowledge is lacking about what type of information is needed in each phase of the … the understanding of managing information in NPD. It is argued that the capability of managing information consists of …
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Produktinnovationen sind für Unternehmen von großer Bedeutung für deren langfristige Existenzsicherung. So ist fast die Hälfte aller deutschen Unternehmen innovationstätig und verfügt über hohe Innovationsausgaben. Den hohen Innovationsausgaben stehen hohe Misserfolgsquoten gegenüber....
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