FRISHAMMAR, JOHAN - In: International Journal of Innovation and Technology … 02 (2005) 03, pp. 259-275
The new product development (NPD) process is frequently described as a sequence of information processing activities …, but "information in NPD" occupies a broader conceptual space than the reduction of uncertainty. This article reviews the … area of "information in NPD" by examining the literature on environmental scanning, market orientation, gatekeepers, cross …