//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"New product development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
More than fit : brand extensio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
New product development
Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand extension
4
Markentransfer
4
Brand image
3
Einzelhandel
3
Markenimage
3
Retail trade
3
Beziehungsmarketing
2
Brand
2
Brand equity
2
Brand strategy
2
Credibility
2
Direct marketing
2
Direktmarketing
2
Distribution channel
2
E-commerce
2
Economic growth
2
Glaubwürdigkeit
2
Handelsliberalisierung
2
Markenartikel
2
Pre-play communication
2
Produktentwicklung
2
Relationship marketing
2
Trade liberalization
2
Ultimatum Game
2
Vertriebsweg
2
Virtual world Second Life
2
Wirtschaftswachstum
2
2000-2005
1
Adaptive models
1
Advertising
1
Anreiz
1
Auslandsinvestition
1
Außenhandelsgewinn
1
Außenwirtschaftstheorie
1
Bauwirtschaft
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Nguyen, Hang T.
2
Calantone, Roger J.
1
Chaudhuri, Malika
1
Published in...
All
Handbook of research on new product development
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
2
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->