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into the market. There is a growing need to understand important activities so as to achieve product innovation. This … involvement, and inward IP licensing, on product innovation, especially considering the degree of the novelty of the manufactured …-exploration are crucial determining factors as to whether low or higher degree of novelty is achieved in product innovation. The …
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We provide a theoretical framework to contribute to the current debate regarding the tendency of pharmaceutical companies to direct their R&D toward marketing products that are "follow-on" drugs of already existing drugs, rather than toward the development of breakthrough drugs. We construct a...
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