Shahin, Arash; Mohammadi Shahiverdi, Somayeh - In: Benchmarking: An International Journal 22 (2015) 5, pp. 857-873
Purpose – In previous studies, historical information of customer had been used for determining customer lifetime value (CLV). The purpose of this paper is to modify CLV estimation to be applied before producing a new product. Design/methodology/approach – In this study, the CLV estimation...