The Time-to-Market in the presence of a window of opportunity is analyzed using a probabilistic model; i.e.; a model where the completion time of new product development is a random variable characterized by a gamma distribution. Two cases are considered: the first, a case where the discounted...

Marketing is attributed to be the dominant factor for the failure of the successful commercialization of a new product development. However, its funding aspects and the relation with engineering-related efforts such as the technical development and manufacturing is less studied. This report...