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Leveraging the strengths of a firm’s supply chain partners for new product development (NPD) has become essential to satisfy rapidly changing customer demands and to remain competitive. Firms are therefore aiming to further their NPD competence, which we define as the ability of the supply...
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Firms often aim to develop new products in an environmentally sustainable fashion, while at the same time ensuring profitability. While firms may aim to do so themselves through internal sustainable design practices, what has increasingly become prevalent is to leverage the expertise of...
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