Kaur Nagpal, Guneet; Grewal, Rajdeep; Jena, Deepak; … - 2021
appropriability regimes are not extremely tight, patents are permeable, so firms need alternative value appropriation tools. To … clarify the efficacy of patents in such appropriability regimes, this article presents an analysis of synergies across value … synergistic, with advertising spends increasing value appropriation ability of patents. Finally, product contextual factors, i …