Newly released music by a certain artist is never assessed in isolation by the audiences, who tend to compare it with … the previous musical catalogue of the corresponding artist. Through a repeated interaction with the artist's music, the … incremental versus radical innovation. We develop a theory rooted in classical behavioral economics of reference-building, and …

Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating … innovation into building platform blocks by modular operators. These eight modular operators are splitting, augmenting, deleting …