Larrañeta, Bárbara; Zahra, Shaker A.; González, … - In: Journal of Business Venturing 27 (2012) 4, pp. 401-413
To build profitable market positions, new ventures have to address multiple challenges on several fronts. These ventures can compete by being simple (focused) or applying varied ways to compete. The likelihood of these ventures remaining competitive depends on their ability to build novelty into...
