In this case the Dutch Flower Auctions (DFA) are discussed. The DFA are part of the supply network in which flowers are produced, stocked, and then sold through either mediation or auctioning. This case focuses on the buyers' and auctioneers' positions when flowers are traded through auctions....

Effective collaboration among supply chain actors can lead to improved market access, reduced logistics costs and improved customer service. In practice, however, widespread collaboration initiatives are challenging to implement, due to barriers such as the sharing of sensitive information,...