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~subject:"Niedrigeinkommen"
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Beyond the crises : Zimbabwe's...
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Niedrigeinkommen
Zimbabwe
21
Simbabwe
16
Africa
11
Consumer behaviour
9
Afrika
8
Konsumentenverhalten
7
Low income
6
Bottom of pyramid
5
Marketing
5
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5
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5
Armutsbekämpfung
4
Bodenreform
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Entwicklungsländer
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KMU
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Land reform
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Poverty reduction
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SME
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3
Brand management
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Consumers
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Developing countries
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Entrepreneurship
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Markenführung
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Market segmentation
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Marketingmanagement
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Purchase decision making
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Social networks
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bottom of the pyramid
3
social networks
3
Aesthetics
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Agrarian reform
2
Agribusiness
2
Agricultural and Food Policy
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Bottom of the pyramid
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English
6
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Chikweche, Tendai
6
Fletcher, Richard
5
Stanton, John
1
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The journal of consumer marketing
3
Journal of global marketing
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
6
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1
Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
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2
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
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3
Family pruchase decision making at the bottom of the pyramid
Chikweche, Tendai
;
Stanton, John
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10009552959
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4
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
5
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
6
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
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