Obesity is one of the most pressing and widely emphasized health problems in America today. Beverage choices made by households have impacts on determining the intake of calories, calcium, caffeine, and vitamin C. Using data from the Nielsen Homescan Panel over the period 1998–2003, and a...

Bottled water has become the second largest in the nonalcoholic beverage market just behind the market for soft drinks. Knowledge of price sensitivity, substitutes or complements, and demographic profiling and tax issues with respect to consumption of sparkling and non-sparkling bottled water is...