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Nonprofit organization
Consumer behaviour
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Brand image
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Aaker, Jennifer
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Research paper series / Stanford Graduate School of Business
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Rock Center for Corporate Governance at Stanford University working paper series
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ECONIS (ZBW)
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Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
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2
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
3
The happiness of giving : the time-ask effect
Liu, Wendy
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003783482
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