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donations. A stronger NGO brand equity will make donors more attracted to an organization, compelling them to increase both … present study takes into consideration the special characteristics that donors confer to NGOs-specific examples of nonprofit …
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Nonprofit and voluntary associations around the world are the primary vehicle for representing the voices of citizens in the policy-making process. As scholars who are committed to advancing the role of civil society and the citizen, it is incumbent upon us to provide theoretical and practical...
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