This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies. Hybrid organizations are organizations that combine tasks and characteristics of governmental organizations, private (for profit) organizations, and non-profit organizations. In...

This research employs the framework of Regulatory Focus Theory to examine effectiveness of donation appeals using managerially controllable variables, with results demonstrating objective and implementable outcomes. The results indicate that while individuals' promotion (vs. prevention) focus...

This study analyzes the role of relationship marketing investments for organizations in establishing relations with donors, through the mediating variables of trust, relationship commitment and donor's gratitude. Relationship investment and efforts made by organizations to establish...

The paper discusses and suggests alternative methodological paradigms to approach the problem “marketing to nonmarketers.” First, the paper describes the issue of “marketing to nonmarketers” and proposes the purpose of this article. Then it presents methodological issues in management...

Charities increasingly utilize social media tools in fundraising. This research studies three mechanisms by which Facebook “likes” affect charitable behavior: (1) signaling, (2) commitment escalation, and (3) social contagion. The first study manipulates the number of Facebook likes on a...

The idea of the importance of marketing relationships and the need for their adequate management emerged in the 60's of XX century in the context of organizational markets, but subsequently gained popularity in several marketing schools simultaneously. Its application to the non-profit sector is...

Four non-profit organizations were identified as having websites that collected Marketing data. They were interviewed to identify common internal conditions. All four firms demonstrated executive commitment and reported having stable client-base needs over time, but a formal Marketing plan and...

Nonprofit organizations (NPOs) play a central role in many economies in the form of private entities discharging a public purpose. Strengthening the fundraising capabilities of NPOs can have a large impact on their survival and effective functioning. NPOs typically elicit financial contributions...

Fundraising involves the simultaneous consideration of three actors the donor, the charitable organization raising the funds, and the beneficiary. Successful fundraising appeals match donor motivations to preferred organizational and beneficiary attributes while acknowledging the influence of...

This paper provides a comparative assessment of the legal frameworks for non-profit organisations (NPOs) in England and Japan, offering fresh insights into the differences in legislative support for NPO development in both countries. Following a review of NPO legal developments in England and...