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Perspectives on social impact measurement and non-profit organisations
Polonsky, Michael J.; Grau, Stacy Landreth; McDonald, … - In: Marketing intelligence & planning 34 (2016) 1, pp. 80-98
Persistent link: https://www.econbiz.de/10011459198
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Understanding managerial perspectives of volunteering at nonprofit leisure events : a comparison of typologies within open gardens Australia
Kay, Pandora; Polonsky, Michael J.; Inglis, Judi - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 64-97
Persistent link: https://www.econbiz.de/10011687039
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Assessing the social impact of charitable organizations : four alternative approaches
Polonsky, Michael J.; Grau, Stacy Landreth - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009670524
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Strategic and tactical alliances : do environmental non-profits manage them differently?
Polonsky, Michael Jay; Lefroy, Kathryn; Garma, Romana; … - In: Australasian marketing journal 19 (2011) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10008908959
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Evaluating the social value of charitable organizations : a conceptual foundation
Polonsky, Michael Jay; Grau, Stacy Landreth - In: Journal of macromarketing : examining the interactions … 28 (2008) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10003714752