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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304
Persistent link: https://www.econbiz.de/10008736607
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"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
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The arts and nonprofit organizations
Kirchner, Theresa A.; Ford, John B. - 2011
Persistent link: https://www.econbiz.de/10008808666
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Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations
Ford, John B.; Kirchner, Theresa A. - In: The Routledge companion to nonprofit marketing, (pp. 227-240). 2008
Persistent link: https://www.econbiz.de/10003592635
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Internal competition in a nonprofit museum context : develoment of a scale
Mottner, Sandras; Ford, John B. - In: International journal of nonprofit and voluntary sector … 13 (2008) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10003727834