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~subject:"Norway"
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Building foreign brand persona...
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Norway
Norwegen
31
Consumer behaviour
20
Konsumentenverhalten
17
Brand management
10
Markenführung
10
Brand image
7
International marketing
7
Markenimage
7
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6
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6
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6
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4
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4
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3
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3
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3
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3
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3
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3
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3
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research-article
6
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3
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2
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English
25
Norwegian
3
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Grønhaug, Kjell
23
Supphellen, Magne
5
Fredriksen, Tor
3
Haugland, Sven A.
3
Jakubanecs, Alexander
3
Sogn-Grundvåg, Geir
3
Voldnes, Gøril
3
Fuglseth, Anna Mette
2
Hammervoll, Trond
2
Heide, Morten
2
Helgeson, James G.
2
Hennestad, Bjørn
2
Kolltveit, Bjorn
2
Lorentzen, Tore
2
Bendiksen, Bjørn-Inge
1
Dalgaard, Bruce R.
1
Dreyer, Bent
1
Ekici, Ahmet
1
Fedorikhin, Alexander
1
Freng Svendsen, Mons
1
Gilmore, Audrey
1
Gray, Brendan J.
1
Grønmo, Sigmund
1
Haugen, Hege Mathea
1
Korneliussen, Tor
1
Kurpis, Lada Helen V.
1
Kvadsheim, Henrik
1
Kvitastein, Olav
1
Lærdal, Kirsti
1
Osland, Ove
1
Ottesen, Geir Grundvåg
1
Pedersen, Pål A.
1
Rånes, Stein Arne
1
Sivertstøl, Njål
1
Svendsen, Mons Freng
1
Thode Lorentzen, Lorentz
1
Troye, Sigurd V.
1
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European Journal of Marketing
4
European journal of marketing : EJM
3
Journal of East-West business
2
The journal of socio-economics
2
Baltic Journal of Management
1
Baltic journal of management
1
Diversity in European marketing : text and cases
1
Energy, natural resources and environmental economics
1
Forskningsrapport / Fondet for Markeds- og Distribusjonsforskning
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Emerging Markets
1
International journal of emerging markets
1
International journal of market research
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Liiketaloudellinen aikakauskirja
1
Marine resource economics
1
Rapport
1
SNF-rapport / Stiftelsen for Samfunns- og Naeringslivsforksning
1
Scandinavian economic history review
1
The marketing review
1
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ECONIS (ZBW)
22
Other ZBW resources
6
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1
Entrepreneurship in Norway's economic and religious nineteenth-century transformation
Dalgaard, Bruce R.
;
Supphellen, Magne
- In:
Scandinavian economic history review
59
(
2011
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10009381686
Saved in:
2
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
3
Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.
;
Kurpis, Lada Helen V.
;
Supphellen, Magne
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
Saved in:
4
Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of East-West business
24
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011804222
Saved in:
5
Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander
;
Supphellen, Magne
;
Fedorikhin, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
Saved in:
6
Industriutviklingen i byene
Osland, Ove
;
Fredriksen, Tor
;
Grønhaug, Kjell
-
1982
Persistent link: https://www.econbiz.de/10000734588
Saved in:
7
Annonseutforming og annonsevirkninger
Grønhaug, Kjell
;
Kvitastein, Olav
;
Grønmo, Sigmund
-
1987
Persistent link: https://www.econbiz.de/10000775761
Saved in:
8
Quality assessment in a turbulent environment: the case of the stockfish industry
Korneliussen, Tor
;
Pedersen, Pål A.
;
Grønhaug, Kjell
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 371-376
Persistent link: https://www.econbiz.de/10003450776
Saved in:
9
Responding to eroding competitive advantages : observations from the Norwegian seafood industry
Sogn-Grundvåg, Geir
;
Grønhaug, Kjell
;
Thode …
- In:
The marketing review
7
(
2007
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003538043
Saved in:
10
Equilibrium models and managerial team learning
Fuglseth, Anna Mette
;
Grønhaug, Kjell
- In:
Energy, natural resources and environmental economics
,
(pp. 101-114)
.
2010
Persistent link: https://www.econbiz.de/10008651634
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