Purpose – This paper aims to present a case study of a unique identity‐building process employed in a Scandinavian service firm. As noted by many authors, the concept of corporate identity is probably one of today's most explored areas by both academics and practitioners. Most agree that...

In the context of industries the programmes of workers' participation in management has been introduced in different countries. It is observed that much hopes have been pinned on the various form of workers' participation .But unfortunately some methods, forms and machinaries have not laid...