The advent of m-commerce has reinvented and simplified the shopping experience for the digital native generation. The following questions were the starting points for this research: is nutrition labeling important in purchase decisions? Could a new format for food nutrition labeling in...

Ensuring a sufficient level of food for the population in both quantitative and qualitative terms is a priority for most countries as well as for governmental and non-governmental bodies – be they national, regional or international. The United Nations (UN) stresses the fact that one of the...