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Utility-based models of brand equity
Erdem, Tülin; Swait, Joffre - In: Brands and brand management : contemporary research …, (pp. 207-229). 2010
Persistent link: https://www.econbiz.de/10003941320
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Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan; Hensher, David; Swait, Joffre - In: Conjoint measurement : methods and applications ; with …, (pp. 331-370). 2003
Persistent link: https://www.econbiz.de/10001998050
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Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan J.; Hensher, David A.; Swait, Joffre - In: Conjoint measurement : methods and applications, (pp. 167-197). 2007
Persistent link: https://www.econbiz.de/10003544626
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The effect of choice set misspecification on welfare measures in random utility models
Li, Lianhua; Adamowicz, Wiktor; Swait, Joffre - In: Resource and energy economics 42 (2015), pp. 71-92
Persistent link: https://www.econbiz.de/10011526329
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Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan J.; Hensher, David A.; Swait, Joffre - In: Conjoint measurement : methods and applications, (pp. 305-344). 2001
Persistent link: https://www.econbiz.de/10001690277
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Conjoint preference elicitation methods in the broader context of Random Utility Theory preference elicitation methods
Louviere, Jordan; Hensher, David A.; Swait, Joffre - In: Conjoint measurement : methods and applications, (pp. 279-318). 1999
Persistent link: https://www.econbiz.de/10001444732