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OECD countries
Pharmaceutical industry
16
Pharmaindustrie
16
Deutschland
12
Germany
12
Marketing
7
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
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Pharmazeutische Industrie
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Relationship marketing
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Innovation
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Innovationsmanagement
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Gesundheitswesen
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Health care system
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EU countries
3
EU-Staaten
3
Mobile Marketing
3
Mobile marketing
3
Pharmaceutical distributors
3
Pharmahandel
3
Arzneimittelmarkt
2
Information dissemination
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Informationsverbreitung
2
Innovation management
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Internet
2
Internet marketing
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Kundenmanagement
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OECD-Staaten
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Online-Marketing
2
Patienten
2
Patients
2
Pharmaceutical market
2
Bank
1
Business model
1
Comparison
1
Compliance management
1
Compliance-Management
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E-Health
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E-commerce
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German
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Harms, Fred
2
Lonsert, Michael
2
Ahlert, Dorothee
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Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
2
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ECONIS (ZBW)
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Zukunftsperspektiven für pharmazeutisches Marketing
Ahlert, Dorothee
;
Harms, Fred
;
Lonsert, Michael
- In:
Pharmamarketing : gesundheitsökonomische Aspekte einer …
,
(pp. 139-151)
.
2008
Persistent link: https://www.econbiz.de/10003743892
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2
Neue Geschäftsmodelle für die pharmazeutische Industrie
Lonsert, Michael
;
Harms, Fred
- In:
Pharmamarketing : gesundheitsökonomische Aspekte einer …
,
(pp. 153-168)
.
2008
Persistent link: https://www.econbiz.de/10003743894
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