Roblek, Vasja; Bertoncelj, Andrej - In: The AMFITEATRU ECONOMIC journal 16 (2014) 35, pp. 12-12
In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and...
