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Occupational profile
Führungskräfte
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Marketingmanagement
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AMS review : official publication of the Academy of Marketing Science
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Business horizons
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Why CMOs never last
Whitler, Kimberly A.
;
Morgan, Neil A.
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 46-54
Persistent link: https://www.econbiz.de/10011685877
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The criticality of CMO-CIO alignment
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Business horizons
60
(
2017
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
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3
The impact of boards of directors on chief marketing officer performance : framing and research agenda
Whitler, Kimberly A.
;
Lee, Ben
;
Young, Sarah
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10013401791
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