Today's digital age requires entrepreneurs to effectively use technology and finance, especially microentrepreneurs, who are a cornerstone of many Asian economies, including Thailand. However, a conspicuous void exists in scholarly research pertaining to the dynamic interaction between digital...

This research fills a significant knowledge gap by exploring the development of Big Data Analytics Skills (BAS), Diagnostic Skills (DS), and Forensic Accounting Skills (FAS) among Generation Z accounting students in Thailand. Employing a quantitative research approach, the study conducted an...