Allowing for the possibility that individuals may not always act in their best interest, what is the connection between choice and welfare? This paper addresses this concern by studying the normative implications of a general model of individual decision-making that allows for suboptimal...

This paper contrasts the normative implications of a model of decision-making with endogenous frames to those of choice theoretic models of Bernheim and Rangel (2007, 2009) and Rubinstein and Salant (2008) in which observed choices are determined by exogenous frames or ancillary conditions. We...