Given the many potential negative factors that influence food choice behaviour in older people, it is important to understand the problem areas of food shopping. Uses critical incident technique (CIT) to elicit consumers’ stories of dissatisfying/satisfying shopping experiences and, where...

The number and proportion of older people in the UK are increasing and it has been found that this population segment is a nutritional risk group. Food choice research and health promotion reports have sought to identify the influences on diet and the food retailing sector has been found to...