Similar Search Results

Recruiting and retaining older adult volunteers : implications for practice

Devaney, Carmel; Kearns, Noreen; Fives, Allyn; Canavan, John - In: Journal of nonprofit & public sector marketing 27 (2015) 4, pp. 331-350

Persistent link: https://www.econbiz.de/10011415475

What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

Persistent link: https://www.econbiz.de/10014342188

Marketing to the Aging Population : Strategies and Tools for Companies in Various Industries

Moschis, George P. - 2022

of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products … -- Marketing Apparel and Footwear -- Marketing Housing -- Marketing Pharmaceutical and Personal Care Products -- Marketing … Healthcare -- Marketing Long-Term Care -- Marketing Financial Services -- Marketing Insurance -- Marketing Travel & Leisure …

Persistent link: https://www.econbiz.de/10013392539

The integration of elderly and disabled people into urban and social life : a new model for Konya/Turkey-YEBAM

Alkan Meşhur, H. Filiz; Alkan, Ahmet - 2014

The process of demographic change occurring around the world is also reflected in Turkey. The elderly population and thus, the number of people who are in need of care, will increase in Turkey in the future. Furthermore, approximately 13% of Turkey's population consists of disabled people. This...

Persistent link: https://www.econbiz.de/10011494495