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This paper develops a model of successive oligopolies with endogenous market entry, allowing for varying degrees of product differentiation and entry costs in both markets. Our analysis shows that the downstream conditions dominate the overall profitability of the two-tier structure while the...
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This paper develops a model of successive oligopolies with endogenous market entry, allowing for varying degrees of product differentiation and entry costs in both markets. Our analysis shows that the downstream conditions dominate the overall profitability of the two-tier structure while the...
Persistent link: https://www.econbiz.de/10010365845
We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of comparative advertising exceeding that of non-comparative...
Persistent link: https://www.econbiz.de/10011552293
Conjectural variation models are popular in empirical research as they infer the degree of market power from real data. IO-theorists, however disapprove it for lack of theoretical foundation arguing that dynamic reactions are forced into a static model with the strategy space and time horizon...
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