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Beef up your competitor: a model of advertising cooperation between internet search engines
Sapi, Geza; Suleymanova, Irina - 2009
superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …
Persistent link: https://www.econbiz.de/10010271093
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Scale Economics, Market Power, and Pricing Behavior Evidence from German Newspaper and Magazine Publishing
Lehmann, Erik; Weigand, Jürgen - 1998
supplied to readers and advertising space supplied to advertisers) is the main source of this anomaly. In a simple oligopoly …
Persistent link: https://www.econbiz.de/10010319315
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Scale economics, market power, and pricing behavior evidence from German newspaper and magazine publishing
Lehmann, Erik; Weigand, Jürgen - 1998
supplied to readers and advertising space supplied to advertisers) is the main source of this anomaly. In a simple oligopoly …
Persistent link: https://www.econbiz.de/10011540311
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TV Advertising, Program Quality, and Product-Market Oligopoly
Nilssen, Tore; Sorgard, Lars - 2009
We present a model of the TV-advertising market that encompasses both the product markets and the market for TV … a TV duopoly may reduce both the total number of viewers and the total amount of TV advertising. A softening of price … competition in each product market results in more investment in program quality, higher price per advertising slot, and more …
Persistent link: https://www.econbiz.de/10014029543
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Competition as a socially desirable dilemma theory vs. experimental evidence
Engel, Christoph - 2009
Cartels are inherently instable. Each cartelist is best off if it breaks the cartel, while the remaining firms remain loyal. If firms interact only once, if products are homogenous, if firms compete in price, and if marginal cost is constant, theory even predicts that strategic interaction...
Persistent link: https://www.econbiz.de/10003877116
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Investigating the strategic nature of supply functions in oligopoly
Delbono, Flavio; Lambertini, Luca - 2015
We show that supply functions cannot be classified as either strategic complements or substitutes according to the twofold criterion advanced by Bulow et al. (1985). This is because while the slope of the best reply is univocally positive, this is not the case with the sign of the cross...
Persistent link: https://www.econbiz.de/10011714371
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Advertising and price competition in a manufacturer-retailer channel
Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
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The TV industry: Advertising and programming
Nilssen, Tore; Sørgard, Lars - 2001
The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that … advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may … reduce both the total number of viewers and the total amount of TV advertising. A softening of competition in each product …
Persistent link: https://www.econbiz.de/10010284318
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Price discrimination in oligopoly : evidence from Swedish newspapers
Asplund, Marcus (contributor); Eriksson, Rickard (contributor) - 2001 - [Elektronische Ressource], Rev. January 1, 2007
This paper provides an empirical examination of third-degree price discrimination in the Swedish newspaper industry. The results show that price discrimination is more prevalent in competitive markets and among newspapers with low market shares. This supports predictions from recent theoretical...
Persistent link: https://www.econbiz.de/10001618122
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Downstream investment in oligopoly
Bühler, Stefan (contributor); Schmutzler, Armin (contributor) - 2003 - [Elektronische Ressource]
We examine cost-reducing investment in vertically-related oligopolies, where firms may be vertically integrated or separated. Analyzing a standard linear Cournot model, we show that: (i) Integrated firms invest more than separated competitors. (ii) Vertical integration increases own investment...
Persistent link: https://www.econbiz.de/10001807376