Cummins, Shannon; W. Peltier, James; A. Schibrowsky, John; … - In: Journal of Research in Interactive Marketing 8 (2014) 3, pp. 169-202
Purpose – The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context. Design/methodology/approach – To conduct the review, the authors draw on a sample of 942 articles published from 1993 to 2012 addressing...
