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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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E-mail : lifeblood of the online ecosystem
Gibson, Richard; Hanson, Guy - In: Multichannel marketing ecosystems : [creating connected …, (pp. 157-163). 2014
Persistent link: https://www.econbiz.de/10010481827
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Linking the Multichannel Sales Channels Stationary and Online with the Help of Email Marketing
Haslreiter-Yilmaz, Erdem; Gubiniová, Katarina - 2021
Multichannel marketing is today one of the most important strategies in pharmaceutical business as well. This trend was driven by technical progress and various possibilities to position oneself in the trade. Almost every company today has a very diverse market position and therefore almost all...
Persistent link: https://www.econbiz.de/10014086733
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Understanding online donor behavior : the role of donor characteristics, perceptions of the internet, website and program, and influence from social networks
Shier, Micheal L.; Handy, Femida - In: International journal of nonprofit & voluntary sector … 17 (2012) 3, pp. 219-230
Persistent link: https://www.econbiz.de/10009778679
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Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
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Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
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Consumer satisfaction with a mass customized Internet apparel shopping site
Lee, Hyun-hwa; Damhorst, Mary L.; Campbell, J. R.; … - In: International journal of consumer studies 35 (2011) 3, pp. 316-329
Persistent link: https://www.econbiz.de/10009153232
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Consumer attitude and behavioural intention towards Internet banking adoption in India
Bashir, Irfan; Madhavaiah, Chendragiri - In: Journal of Indian business research 7 (2015) 1, pp. 67-102
Persistent link: https://www.econbiz.de/10011350086
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Antecedents to online shopping : factors influencing the selection of web portal
Prashar, Sanjeev; Vijay, T. Sai; Parsad, Chandan - In: International journal of e-business research : an … 11 (2015) 1, pp. 35-55
Persistent link: https://www.econbiz.de/10010526515