This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer mind. India's retail market value was estimated at $520 billion in 2013, and is expected to grow to $950 billion by...

Our study investigates the overall effects of in-store displays (ISD) on category sales and brand market share in an online shopping context, and compares the differences in effectiveness between ISD types. Using data from an online grocer, we examine three online ISD types that match with...

Understanding the relationship between itineraries displayed on an air travel website’s shopping screens and the website’s market share has never been so important nowadays. This paper presents an approach to measure ‘screen quality’, that is, the overall desirability of itineraries...